driving
advanced mobility

providing strategy, design thinking and vision, kucherconsulting helps companies innovate in the area of advanced mobility.

in cooperation with our partnering design agency lighthouse01 we're able to deliver turnkey solutions that range from strategy to final product- and brand design.

the true value add!

innovation in the ebike industry is ultimately about the question how can you further enrich the bike riding experience? comparable to the way how drive systems have changed bike riding, electrification and connectivity will change the riding experience once again – and with that the industry. sustainably. and quite likely ...

spoke: connecting the mobility ecosystem

spoke is currently one of the hottest start-ups in the wider mobility ecosystem, with the prospect to make tomorrow’s mobility a safer place. kc is proud to be part of that journey.

Panasonic – evolving a hype market

regaining market share in the ebike market by rethinking offering and positioning ...

driving
ePerformance

the Puellos were convinced early on, that eBikes were definitely also meant to be ridden offroad. this vision was the starting point for the development of Haibike‘s revolutionary eQ series and Haibikes rise to market leadership in e-performance ...

"Lutz and Alex have been truly inspirational and helped us rethink and redesign Winora, Haibike and ebikes in general."

Susanne Puello, former CEO, Winora Group & Haibike

anticipating the market

bosch entered the eBike market with his first generation drive system with a perfect timing. the growing demand for eBikes had overstrained the existing drive system suppliers ...

Kucher&Thusbass has succeeded to develop a design language that provided our brand and products a sustainable identity with high recognition, appreciation and timeless relevance. A job well done, gentlemen!

Thorsten Kuehlcke - Bosch eBike Systems

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an inspiring
expertise

lutz kucher, a european pioneer in design thinking and design strategy, has contributed in various industries across the world with his combination of strategic, creative and empathic competences.

services

tackling opportunities

01

market innovation

scouting new business

02

product range opportunities

leveraging new market potentials

03

brand effectiveness

developping desirable brands

04

design excellence

creating the competitive edge

05

brand experience

the sum of all experiences

06

disruptive answers

leveraging disruptive developments

kucherconsulting helped sculpt and define numerous verticals that Panasonic could win in, led product innovation leveraging physical assets into a clearly demarcated opportunities, led global teams UI/UX development, including brand design language, and crafted a long-term strategy to identify talent, maintain the continual improvement process allowing Panasonic to scale its digital and software product offerings world-wide.

Jarrett Wendt - Excecutive Vice President, Panasonic North America, Smart Mobility Office

starting
a market

in 2010 Winora introduced a revolutionary product range. revolutionary for two reasons: first, from a marketing strategic and product planning point of view - the range adressed for the first time explicitly the needs of different target groups ...

lifestyling eScooters

in 2014 Citybug had the vision to translate the success formula of eBikes onto their core product – the kick scooter. a great idea, besides that there was no real market yet and eScooters were not even street legal ...

a connected future

in a more and more connected world, a more and more connected mobility will become a basic requirement. to integrate all means of mobility into the bigger mobility ecosystem is the challenge all mobility players are facing currently - no matter whether we talk scooters, ebikes, motorcycles, cars, transport or ...

a matter of style

brands vs retail chains

dynamicly growing bike retail chains are increasing their market share rapidly. they seem to have a strong position in the upcoming battle for the customer and with that for the power in the market.

virtual mobility

what would happen, if we‘d merge todays mobility with the possibilities of virtual reality? chances are that you‘d encounter the future of mobility ...

expanding markets

MAVIS is a tactical eBike and the award-winning answer to a market research that identified big potentials amongst price-sensitive as well as design-conscious buyers. It also captures the latest trend, as younger generations are discovering eBikes as a cool and green way to get around town.

disruptive mobilities

disruptive ... what a word. we keep hearing it more and more. trump certainly had his share in it, big data as well. and when it comes down to mobilities ...

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